{"id":4718,"date":"2025-07-22T11:48:48","date_gmt":"2025-07-22T04:48:48","guid":{"rendered":"https:\/\/artistay.vn\/?p=4718"},"modified":"2025-09-16T21:13:18","modified_gmt":"2025-09-16T14:13:18","slug":"from-mexican-architectural-visions-to-swiss-reinvention","status":"publish","type":"post","link":"https:\/\/artistay.vn\/en\/from-mexican-architectural-visions-to-swiss-reinvention\/","title":{"rendered":"From Mexican Architectural Visions to Swiss Reinvention"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Interview<\/strong><br>H\u00e0 Thu Ph\u1ea1m<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Photo<\/strong><br>Paulina Ojeda<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Location<\/strong><br>Mexico<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Time<\/strong><br>07.2023<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\"><strong>Paulina Ojeda<\/strong> is a Mexican architectural photographer whose work has long been intertwined with <em>NOTES<\/em>. Over the years, we\u2019ve shared a close connection and many moments behind the camera together. Recently, as Paulina took a slight pause in her photographic practice and relocated to Europe, we reached out to her to reflect on the body of work she has created and the quieter rhythms of image-making she is now exploring in a new context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our conversation unfolded one morning in Switzerland, offering readers a glimpse into her journey and the evolving relationship she maintains with photography today.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11110322\/APOL_2022_1.jpg\" alt=\"\" class=\"wp-image-6911\"\/><noscript><img decoding=\"async\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11110322\/APOL_2022_1.jpg\" alt=\"\" class=\"wp-image-6911\"\/><\/noscript><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hello Paulina, you are from Mexico, a tropical country. What prompted you to move to the distant land of Switzerland?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paulina Ojeda:<\/strong> It was a combination of reasons, I think. I came to Switzerland partly for personal matters. For the past five years, I had dedicated myself entirely to architectural photography. I truly love this work and feel fortunate to have collaborated with talented people while documenting diverse projects and places. But at the same time, I felt caught in a cycle of continuous assignments, leaving little room for my own projects. I wanted to carve out the time, space, and clarity to complete unfinished ideas and to explore my personal development as a photographer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was at this moment that I discovered an interesting Master\u2019s program in Basel, which became a turning point and motivated me to leave Mexico. Today, I am pursuing this degree while continuing projects back home and gradually finding my footing in a new country.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11110516\/C_REAL_09.jpg\" alt=\"\" class=\"wp-image-6913\"\/><noscript><img decoding=\"async\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11110516\/C_REAL_09.jpg\" alt=\"\" class=\"wp-image-6913\"\/><\/noscript><figcaption class=\"wp-element-caption\"><em><em>Project: Casa Real by Colectivo Arrabal in Mexico. Photo: Paulina Ojeda<\/em><\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I am very curious about what drew you into the field of architecture. Can you share a bit about that?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paulina Ojeda:<\/strong> I was born and raised in a family deeply connected to architecture. My father, my brother, and especially my aunt, a remarkably intelligent and gentle woman were all architects. My aunt in particular had a strong desire to pass her knowledge on to me. As a child, I often accompanied her to visit construction sites in the city, and those experiences always fascinated me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whenever we stopped in front of a church or building, she would say: <em>\u201cObserve the subtle details of the space, my dear. They exist as they do because of specific elements and perspectives. Everything has a reason and is connected to its context.\u201d<\/em> To me, that was her own unique form of storytelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there, everything I absorbed was inseparable from architecture. Growing up in an architectural family meant my curiosity reached beyond the visible complexity of a building, it extended to how spaces affect people. I became fascinated by the stories of architectural creativity, and by the way architecture interweaves with other fields of life and culture.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Why did you decide to become an architectural photographer? Was there a special reason?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paulina Ojeda:<\/strong> At this point in my life, I find myself pausing to reflect more deeply on my journey into architectural photography. Over the past decade, I have devoted myself fully to the medium. It began quite simply with a camera in hand. Through a series of intriguing projects in Mexico that I joined alongside friends, I gradually uncovered my passion for photographing architecture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their work carried a freshness that drew me in: architecture unburdened by tradition, open to experimentation, and rich with new ideas. Witnessing that creative energy, and the latent potential of the city I lived in, was a profound source of inspiration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As I traveled across Mexico, I began sharing images on social media, sometimes from my camera, sometimes just from my phone as if keeping a visual diary. That presence created connections, encouraging me to engage more deeply with the work. I wanted to reveal the transformations taking place in specific contexts, to connect people with architecture\u2019s evolving role. In time, others began to recognize me as an architectural photographer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I feel fortunate to have collaborated with many clients in Mexico, and I am grateful that my work has offered a perspective, one filtered through architecture, but always attuned to the stories that surround it.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11120054\/APOL_2023_01.jpg\" alt=\"\" class=\"wp-image-6964\"\/><noscript><img decoding=\"async\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11120054\/APOL_2023_01.jpg\" alt=\"\" class=\"wp-image-6964\"\/><\/noscript><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I understand that architectural photography often focuses on two main areas: commercial photography and documentary photography. Which direction are you currently pursuing?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paulina Ojeda:<\/strong> At the moment, because of my Master\u2019s program, I lean more toward the commercial side of architectural photography. But I don\u2019t want to define myself solely within that category. For me, it\u2019s not only about presenting spaces or projects, it\u2019s about capturing the essence and the story of each place I photograph.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I value the capacity of photography to carry narratives and to stir emotions. While the commercial aspect matters, it isn\u2019t my sole focus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Each architectural project has its own backstory or unique qualities. How do you approach these through photography?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paulina Ojeda:<\/strong> The projects I document are quite varied. My approach always begins with immersion, spending time in the space, walking through it slowly, observing its qualities, whether the site is small or expansive. I love seeing how spaces transform with the seasons, how materials weather, how light shifts. Even when I\u2019m not on assignment, visiting a site and witnessing those changes feels rewarding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One aspect I\u2019ve always found limiting in architectural education is the tendency to prioritize presentation and promotion, while overlooking the true purpose of buildings: to serve their users. Architecture is inseparable from the people who inhabit it. That\u2019s why I encourage clients to embrace a photographic approach that portrays spaces in ways that are accessible, lived-in, and human.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through photography, one can convey atmosphere, light, landscape, and the subtle dialogue between nature and the built environment. Of course, not every architectural photographer works this way, each of us has our own vision and approach. That diversity is what makes architectural photography so rich. The most rewarding moment is when an image not only documents a structure, but communicates a message or evokes a genuine emotion.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111022\/MONMAN_03.jpg\" alt=\"\" class=\"wp-image-6920\" style=\"aspect-ratio:3\/4;object-fit:cover\"\/><noscript><img decoding=\"async\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111022\/MONMAN_03.jpg\" alt=\"\" class=\"wp-image-6920\" style=\"aspect-ratio:3\/4;object-fit:cover\"\/><\/noscript><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111024\/MONMAN_01.jpg\" alt=\"\" class=\"wp-image-6922\"\/><noscript><img decoding=\"async\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111024\/MONMAN_01.jpg\" alt=\"\" class=\"wp-image-6922\"\/><\/noscript><figcaption class=\"wp-element-caption\"><em>Project: Monman Coffee House in Mexico. Photo: Paulina Ojeda<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>With technological advancements, the photography industry now benefits from new equipment and better shooting conditions. Between natural light and artificial light, which do you prefer, and why?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paulina Ojeda:<\/strong> Overall, I find working with natural light easier and more engaging. It often creates unexpected contrasts and textures that lend character to an image. Of course, nighttime photographs have their own qualities and appeal, and artificial lighting can be effective in meeting commercial requirements, illuminating every detail of a project. But personally, I gravitate toward natural light, because it offers a more authentic representation of architectural space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Every architectural work contains layers of content, sections, elevations, plans, compositions, structures. How do you approach a building through photography?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paulina Ojeda:<\/strong> I experiment with different lenses and focal lengths to capture a variety of perspectives, from sweeping views to intimate details. At times, I deliberately allow certain elements to blur, inviting curiosity and encouraging viewers to imagine the unseen. For me, this approach adds depth to the narrative and has become one of my signature ways of expressing architecture through images.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, the work of an architectural photographer is always shaped by the needs and expectations of clients. Each project reflects their vision, and I value how they articulate that through design. I listen carefully to their input, while also creating images that tell the story of the space in my own voice. Later, I curate a selection and present it to the client. Sometimes they choose images that surprise me, revealing their own nuanced ways of communicating architecture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This collaborative exchange is what makes the process special. It allows the story of a project to be told through multiple viewpoints, those of the architect or client, and my own as an outsider. Together, they form a more layered and comprehensive portrait of the work. At the same time, there are clients who place full trust in me, granting freedom to interpret their architecture as I see it. Those moments are equally rewarding, as they allow me to capture what I feel is the true essence of the building. Yet, I always value feedback, it keeps me responsive, and ensures the images align with the project\u2019s intentions.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111213\/AKBAL_09.jpg\" alt=\"\" class=\"wp-image-6924\"\/><noscript><img decoding=\"async\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111213\/AKBAL_09.jpg\" alt=\"\" class=\"wp-image-6924\"\/><\/noscript><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Focusing on one profession for too long can sometimes feel monotonous.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paulina Ojeda:<\/strong> I believe the key is to maintain a consistent attitude. This allows me to explore freely and tell the story of a building, even when it doesn\u2019t align with my personal tastes or initial expectations. In fact, those moments often push me to expand my creative boundaries and challenge myself beyond familiar limits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What I seek is to bring art and imagination into my work, to step out of my comfort zone and embrace the process, rather than rushing toward conclusions. Taking time to listen to what a building has to say is essential. Every small detail matters: the interplay of light and atmosphere, the rhythm of materials, and the way people inhabit the space. Together, these elements shape the essence of an image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I draw inspiration from everything around me and keep myself open to any project. For me, that openness is what keeps architectural photography alive, dynamic, and endlessly rewarding.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111230\/QUIANE_W4_05.jpg\" alt=\"\" class=\"wp-image-6926\" style=\"aspect-ratio:2\/3;object-fit:cover\"\/><noscript><img decoding=\"async\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111230\/QUIANE_W4_05.jpg\" alt=\"\" class=\"wp-image-6926\" style=\"aspect-ratio:2\/3;object-fit:cover\"\/><\/noscript><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111233\/QUIANE_W4_Ojeda-19.jpg\" alt=\"\" class=\"wp-image-6928\" style=\"aspect-ratio:2\/3;object-fit:cover\"\/><noscript><img decoding=\"async\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111233\/QUIANE_W4_Ojeda-19.jpg\" alt=\"\" class=\"wp-image-6928\" style=\"aspect-ratio:2\/3;object-fit:cover\"\/><\/noscript><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111241\/QUIANE2_FINALES_10-1.jpg\" alt=\"\" class=\"wp-image-6932\" style=\"aspect-ratio:2\/3;object-fit:cover\"\/><noscript><img decoding=\"async\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111241\/QUIANE2_FINALES_10-1.jpg\" alt=\"\" class=\"wp-image-6932\" style=\"aspect-ratio:2\/3;object-fit:cover\"\/><\/noscript><figcaption class=\"wp-element-caption\">Another project that Paulina participated in documenting<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How do you maintain creative inspiration in photography and continue to commit to the field of architectural photography?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paulina Ojeda:<\/strong> At the moment, I see my Master\u2019s program as a time to pause and breathe. It gives me the chance to seek out new sources of inspiration and to listen more carefully to myself. I\u2019ve deliberately stepped back from personal projects in order to reflect on past experiences and to rediscover joy in the everyday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do you encounter any difficulties or advantages when working as a photographer in a different country?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paulina Ojeda:<\/strong> Moving from Mexico to Europe has been both exciting and challenging. I\u2019ve begun collaborating with partners in Germany and Switzerland, but here I\u2019m still relatively unknown. In Mexico, I was recognized and trusted; in this new environment, very few people are familiar with my work. That lack of recognition can be unsettling, and it forces me to confront my own insecurities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Mexico, everything felt safe, perhaps too safe. That comfort sometimes prevented me from pushing past my own boundaries. Watching colleagues progress in their careers, I often questioned whether I was on the right path. A friend from Taiwan in my Master\u2019s class once shared a perspective that stayed with me: in the West, emptiness is often seen as a void, but in the East, emptiness is understood as potential. I find that way of thinking encouraging, it gives me confidence to embrace uncertainty and welcome new possibilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, living and working here has also revealed the challenges of discrimination. In architectural photography, women remain underrepresented, and I often feel compelled to stress the need for greater diversity and equal opportunities, regardless of gender or nationality. These issues are real, and addressing them is part of my commitment to this field.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111314\/OTTO_MERZ_01-.jpg\" alt=\"\" class=\"wp-image-6934\"\/><noscript><img decoding=\"async\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111314\/OTTO_MERZ_01-.jpg\" alt=\"\" class=\"wp-image-6934\"\/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>As a female photographer, do you face any difficulties or advantages?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paulina Ojeda:<\/strong> What I value most about being a photographer is the endless potential for exploration. My work allows me to meet people from diverse backgrounds, take part in exciting projects, and discover remarkable places. At this stage of my life, I also have a certain freedom, I don\u2019t carry heavy family responsibilities so I can organize my time with flexibility, according to my own rhythm and needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That said, working in a male-dominated market does present challenges, especially in client communication. While clients acknowledge my role and skills, at times I sense a lack of full trust in my abilities. There are also disparities in service fees on occasion, clients have compared my rates with those of male colleagues. Still, I wouldn\u2019t say I\u2019ve faced insurmountable obstacles. Rather, I see it as part of the responsibility women carry in this field: to continually prove our competence and assert our place within the profession.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Are there any photographers or artists who inspire your work? Do they influence how you photograph architecture?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paulina Ojeda:<\/strong> One figure who has profoundly influenced me is the legendary Mexican photographer Graciela Iturbide. She is an icon in the history of Mexican photography. Her documentary work, particularly her portraits of indigenous communities, stands apart for its depth and authenticity. She doesn\u2019t simply frame her subjects from a distance, she lives among them, becoming part of their world. That intimacy allows her to capture their essence and tell their stories in a way that feels both sincere and profound.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I deeply admire her ability to build trust and genuine human connection, resulting in images that resonate far beyond their immediate context. Her work reminds me of the importance of empathy and understanding, values I try to bring into architectural photography as well. For me, she embodies the idea that photography is not only about representation, but about forging relationships that give images their emotional power.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111329\/TPC_OF_01.jpg\" alt=\"\" class=\"wp-image-6936\"\/><noscript><img decoding=\"async\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111329\/TPC_OF_01.jpg\" alt=\"\" class=\"wp-image-6936\"\/><\/noscript><figcaption class=\"wp-element-caption\"><em>Casa de La Cultura in Mexico. Photo: Paulina Ojeda<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>As a Vietnamese person, I\u2019m curious have you ever visited our S-shaped country, or Asia in general?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paulina Ojeda:<\/strong> I haven\u2019t yet had the chance to visit Vietnam. But many of my friends have shared fascinating stories about their travels there, and their experiences have made me want to go, whether for a few months or even just a short stay. At the time, I was dedicating myself entirely to becoming a professional architectural photographer, so travel was limited.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I very much look forward to visiting Vietnam in the future. I\u2019m eager to immerse myself in the country\u2019s vibrant culture, daily life, and of course, its architecture.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111617\/QUIANE2_FINALES_12.jpg\" alt=\"\" class=\"wp-image-6940\"\/><noscript><img decoding=\"async\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11111617\/QUIANE2_FINALES_12.jpg\" alt=\"\" class=\"wp-image-6940\"\/><\/noscript><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Do you have any advice for emerging architectural photographers, especially women, or those who have not yet found their footing in the industry?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paulina Ojeda:<\/strong> This industry holds so many possibilities. If you feel a pull toward architecture or toward architectural photography in particular, it\u2019s important not to dismiss or underestimate that passion. Embrace it. Pursue it with persistence, and allow yourself to explore the field deeply enough to discover what truly excites you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you find joy in the work and commit to it, you not only achieve personal fulfillment but also begin to prove yourself to others. For women especially, it\u2019s vital to trust in our abilities and not be overly concerned with how others define our work. What matters is sharing your perspective honestly and conveying your intentions through your images.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Persistence, confidence in your unique vision, and loyalty to your passion, these are what carry you forward. They bring not only professionalism but also the profound sense of happiness that comes from doing work that feels true.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thank you so much for this conversation.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11120104\/APOL_2023_3-1.jpg\" alt=\"\" class=\"wp-image-6967\"\/><noscript><img decoding=\"async\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2023\/07\/11120104\/APOL_2023_3-1.jpg\" alt=\"\" class=\"wp-image-6967\"\/><\/noscript><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Paulina Ojeda, a Mexican architectural photographer, reflects on her journey and evolving relationship with photography after relocating to Switzerland, while emphasizing authenticity, storytelling, and diversity in the industry.<\/p>\n","protected":false},"author":1,"featured_media":4722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[306],"tags":[319,318,309],"class_list":["post-4718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-culture","tag-mexico","tag-photographer","tag-recommend"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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